ProWein 2024, A Look into the Future

ProWein 2024, A Look into the Future.

From 10 until 12 March 2024 the 30th edition of ProWein Trade Fair will take place. ProWein is the biggest wine related trade fair in the world, and offers you the possibility to try wines from all over the world and get in touch with producers from every major wine region there is. If you are working in wine sales or distribution, or are serving wines to your guests, this is the one event you cannot miss out on.

Our Hermen sat down for a chat with ProWein’s director Peter Schmitz and press officer Monika Kissing about their plans for the upcoming edition of ProWein, and we are happy to share some insights with you for the biggest trade fair in the world of wine.

Cheers to 30 More Great Years

ProWein is a leading international trade fair for wines and spirits. Its homebase is located in German Dusseldorf. Since 2013 ProWein has spread its wings, introducing ProWein satellite events like ProWine Shanghai, ProWine Hong Kong, ProWine Mumbai and ProWine Sao Paulo. Youngest kid on the block is ProWine Tokyo.

Monika Kissing recalls only 321 exhibitors where present when ProWein started in 1994. Nowadays ProWein has turned into a leading international wine trade fair. 5.700 exhibitors from 60 different countries are present. Around 50.000 wine professionals from all over the world are expected on the 30th anniversary edition of ProWein. 

ProWein 2024, an exciting new edition.

A Touch of Dutch

For our Dutch readers we like to mention no less than 11% of the visitors is Dutch. Famous is the ‘Orange Hour’ on first trading day. Dutch visitors are invited by Wines of Germany NL to end the first trading day together, while enjoying a glass of German wine and a bite. 

Visitor will enjoy the most comprehensive cross-section of worldwide wines possible. Spread out over no less than 70 thousand square meters of trading floor, Düsseldorf Messe will be worlds epicentre of wine and spirits for three days. In the words of ProWein: ‘Düsseldorf might not be a capital city, but without doubt it’s the world capital of wines and spirits’

Get the Taste of Business

ProWein’s slogan is: ‘Get the taste of Business’. Monika Kissing explains: ‘we understand the need of the industry. Several trend scouts keep a close eye out for the latest trends and developments.’ Director of ProWein Peter Smitz unveils us the topics for the upcoming edition. We share them with you.


On of the central topics on ProWein 2024 will be PIWI-wines. PIWI stands for ‘Pilswiederstandsfähig’, meaning fungus resistant. The demand to organic wines is rising. One of the biggest treats to organic farming is mold. PIWI’s are fungus resistant grapes. They offer an interesting solution in organic farming. There will be several events around this highly topical theme.


In general sustainability will play a central role in the upcoming edition of ProWein. There will be an Organic World in Hall 4 (A23 – A 30) and several international initiatives like Bioland, Demeter, Ecovin, Fair’n Green, Respekt Biodyn and Vignerons de Nature and leading NGO’s like International Wineries for Climate Action (IWCA) and Sustainable Wine Roundtable (SWR) will exhibit ProWein 2024. 

To all Tastes

ProWein 2024 promises to have something for everyone. There will be special area ‘ProWein Zero’ area in Hal 1, were no-and-low alcohol drinks are central. Hal 4 will contain a lounge Urban Gastronomy, where world famous gastronome and sommelier Toni Askitis will serve latest trends on gastronomy. Lovers of sparkling wine can indulge themselves in the Champagne Lounge. And man could almost forget: there will be wine. ProWein offers the unique opportunity to catch up with the whole world of wine. 

ProWein 2024 – See you in Dusseldorf

Several members of Dutch Wine Apprentice will attend ProWein 2024. We are looking forward to meet you there. We thank Peter Schmitz and Monika Kissing for informing us on ProWein’s exciting developments.

This report has been written by our own Hermen Jansen (Origine Wijnen). For more information on ProWein visit their website and follow their socials. Picture credits: ProWein and Messe Dusseldorf.