We are proud to share the fourth episode of Season 2 of Grape Masters, featuring one of Spain’s most celebrated family-run wineries: La Rioja Alta S.A.
Located in the iconic Barrio de la Estación in Haro, La Rioja Alta S.A. stands as a pillar of classic Rioja—founded in 1890 and still family-owned today. In this episode, we sit down with Guillermo de Aranzabal Bittner, sixth-generation family member and next in line to lead the estate, for a wide-ranging conversation about legacy, innovation, and the future of Rioja.
From their candlelit barrel rackings to their embrace of cutting-edge technology, this episode unpacks how La Rioja Alta S.A. combines timeless tradition with a forward-looking philosophy.
La Rioja Alta S.A. isn’t just preserving Rioja tradition—they’re quietly redefining it. Whether through microchipped barrels, long-aged Albariño, or terroir-driven expressions from Rioja Alavesa, this is a winery that embraces progress without losing its soul.
As Guillermo shares in our conversation, true legacy is built slowly, with care and purpose—and the results are found in every bottle.
Season 2, Episode 4 of Grape Masters is now available on Spotify, Apple Podcasts, Amazon Music, YouTube Music, through RSS Feed and all major platforms. Be sure to subscribe and follow us to stay up to date with the latest stories from the world’s most inspiring wineries.
Click here for our in-depth article on La Rioja Alta S.A., including a review of the wine we shared with Guillermo: the 2015 Gran Reserva 904.
La Rioja Alta S.A. is imported and sold in the Netherlands through Anfors Imperial. We extend our thanks to Guillermo de Aranzabal Bittner and Samuel Fernandez for their time and collaboration on this episode.
Photo credits: Dutch Wine Apprentice and La Rioja Alta S.A.
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